Ben Polzin is the owner-operator of Down to Earth Garden Center in Eau Claire, WI, and has been in business now for 23 years. Ben and his family started Down to Earth at their Cadott, WI farm in 1997. The original farm that started it all is now the growing farm location for the retail garden center. The main retail location opened in Eau Claire location 10 years ago and has expanded 3 times to the current six greenhouses, café and women’s clothing boutique. Ben’s wife, Sarah, recently left the medical field to join in the family business and assist with some of the operational side of the company. They have one 6 year old boy, Lincoln, 3 dogs and 1 cat.
How was your spring? WATCH THE VIDEO
Change is always challenging but especially when you have to adapt fast and try to find ways to accommodate regulations, it’s especially hard. Ben will talk through some of the key things that helped him to still retain his current customers while attracting new ones to his garden center. How he handled customer pick-ups, to go orders and just the overall flow of his store. He will also touch on ways that he used social media to convey important information to his customers to keep them engaged and ready for spring planting.