Jessica DeGraaf is a lifelong gardening enthusiast who quite literally grew up in the horticulture business, learning about plants while toting hoses through her parents’ garden center in Northern Michigan. After receiving undergraduate and master’s degrees in Horticulture from Michigan State University, she went on to work for numerous large grower operations in support-oriented roles. A year spent in Germany working for a global breeding company helped Jessica understand more about the European market and how to apply those lessons to her work in the U.S.
In her current position as Retail Account Manager for Proven Winners, Jessica is focused exclusively on building relationships with and innovative marketing programs for independent garden centers. She serves as an active member of AmericanHort’s Garden Retail Community Connector Group and is a recipient of GPN’s 40 Under 40 award.
Tips and Tools to Engage and Communicate More Effectively with your Customers WATCH THE VIDEO
An unprecedented spring season has given us a huge opportunity to reevaluate and improve upon how we engage and connect with customers. Learn about key tips and tools to take your marketing plans to the next level in 2021.