Home > MN Expo Speakers > Sam Thoman Sam Thoman Sam ThomanSam Thoman is the Chief of Business Development for Strawberry Fields. He currently manages over 300,000 sq.ft. of cannabis and hemp production for the company. Strawberry Fields is one of the largest cannabis cultivators and operators in the United States. Their team has adopted automation and traditional horticulture methods to keep cost to produce low in the competitive Colorado market.Merging Cannabis with the Horticulture Industry WATCH THE VIDEO This presentation will give an overview of how Strawberry Fields transitioned from a 30,000 sq.ft. indoor cultivation facility to 300,000 sq. ft. of greenhouse space. From adopting traditional horticulture methods, utilizing automated soil handling equipment, and automated irrigation booms. This session will cover everything from fertilizer regimens to integrated pest management programs. Attendees will gain insight and knowledge on how Strawberry Fields has stayed profitable for the past 11 years cultivating legal cannabis.